Malena Group

Now based in the prominent Fashion City complex, Malena Limited has built a strong and dedicated team of professionals that have been awarded with the ‘Best International Growth and Performance’ (ahead of 50 other countries) from Freddy Global for 3 consecutive seasons. Having recently completed their 4th season with the brand, the girls have registered annual sales figures in excess of over €1million and €2million for 2015/16 and 2016/17 respectively.


Entrepreneurial sisters, Malindi (27) and Elena Demery (23) from Blackrock Co. Dublin founded their very own Fashion distribution company, Malena Limited in 2015 Having started the company in the basement of their family home the pair landed the exclusive (Irish) distribution rights for Italian Jeans brand Freddy. Since then, the girls have grown their business exponentially, requiring two subsequent moves to larger warehousing and showroom premises as well as the expansion of 5 new brands to their portfolio.


Their online platforms, and and have gathered huge traction since inception and continue to provide a user centered experience for avid and new online shoppers. These platforms are married with a strong social presence across Facebook, Instagram and more recently snapchat to help promote and explain the unique (patented) technologies featured in the Freddy pants that enhance and compliment a ladies natural shapes.


Freddy is now one of the most Instagrammed jeans brands adored by the biggest Social Media Stars and UK celebrities including Abby Clancy, Laura Whitmore, Vogue Williams, Melanie Sykes and Lottie Tomlinson to name but a few and international names like Britney Spears and Eva Longoria. The Freddy dark denim yellow stich pants are their biggest seller and are the perfect jean to take you from desk to drinks. The Freddy Fashion Eco Leather jeans are a favourite amongst celebrities and consumers too, particularly for the party season.


Behind all strong trademarks, there’s a story, and Svea is no exception. A history gives credibility and solidity, and arouses interest. This is the platform on which to develop and grow. History is so important that sometimes it’s made up. But Svea’s history is true.

It all started with a young lad who won a skateboard championship in 1998. With the championship title in one hand, and the seed of a business concept in the other, he walked into Stockholm’s leading streetwear shop at that time. He convinced the owner about the concept… and the Svea trademark was born. His idea was toimport anonymous hardware from the USA and tag it as Svea. Skateboard wheels, bags and other fun products. Soon the range broadened into clothing. And this is where Kiki Wallmansson came into the picture.


Quay Australia born roadside on the festival circuit, surrounded by music artists and festival goers who inspired them to create NOTORIOUSLY COOL, AFFORDABLE sunnies for the nonconforming and freethinking. From dramatically oversized aviators to reflective lenses and bold cat eyes, Quay Australia has become a favorite for individuals with FEARLESS STYLE, a carefree attitude and fresh perspective.

For over 12 years, they’ve built a #QUAYSQUAD that is loyal, passionate and look to them to make them STAND OUT IN THE CROWD and set the trend for their latest accessories. Seen on countless CELEBRITIES and known for our limited edition INFLUENCER COLLABORATIONS, Quay Australia is the go-to accessible brand for millennial women that makes them feel like they are part of THE IN CROWD.


SPARKZ COPENHAGEN in recent years has worked intensively with the DNA of the brand, most of all to internationalize it, and the result is clear.
First and foremost, our design is increasingly appealing to international consumers and speaks to the feminine, cool and style conscious woman. Along with the design, the intensive growth strategy.The demand from a lot of foreign markets has exploded and today they have a huge export to: Sweden, Norway, Finland, Iceland, Ireland, Germany, Belgium, Holland, Switzerland, Austria, Spain, Italy, Russia, USA and Australia.

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